Marketing management text and cases Rajiv Lal, Jhon A. Queluh and V. Kasturi Rangan
Material type: TextLanguage: eng Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005Description: xiii, 812 p. ; 26 cmISBN: 0070603952Subject(s): Marketing management | ManagementDDC classification: 658.8 LAL QItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Mysore University Main Library | 658.8 LAL Q (Browse shelf (Opens below)) | Available | 432531 |
Includes index.
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