TY  - BOOK
AU  - Jefkins,Frank
TI  - Public relations for marketing management / 
SN  - 0333232445
U1  - 658.812 JEF  
PY  - 1978///.
CY  - London : 
PB  - The Macmillan Press Ltd., 
KW  - Marketing--Management--Public relations
N1  - Includes index.
ER  -