TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: the millennium edition 
SN  - 8120316096
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Prentic-Hall of India Private Limited
KW  - Marketing
KW  - Marketing Stratergies
N1  - Includes subject index
ER  -