TY  - BOOK
AU  - Levitt,Theodore
TI  - Innovation in marketing : new perspectives for profit and growth / 
U1  - 658.8 LEV  
PY  - 1962///.
CY  - New York : 
PB  - McGraw-Hill Book Company, Inc., 
KW  - Marketing
N1  - Includes index.
ER  -