TY - BOOK AU - Sinha,Vineeta TI - Religion and commodification: 'merchandizing' diasporic Hinduism T2 - Routledge research in religion, media, and culture SN - 9780415873635 (hardback) AV - BL1165.S553 S56 2011 PY - 2011/// CY - New York PB - Routledge KW - Hinduism KW - Singapore KW - Religious supplies industry KW - Malaya KW - India KW - Tamil Nadu N1 - Includes bibliographical references (p. 211-221) and index; Everyday Hindu religiosity and ritual objects -- "Mapping" spaces and objects : "diaspora Hinduism" and "puja items" -- Homes for gods : prayer altars for family shrines -- Visual representations of Hindu divinity : disentangling "material" from "deity" from "commodity" -- Flowers for worship, flowers for sale : straddling the "sacred" and the "secular" -- Religion and commodification : what are the possibilities for enchantment; Also available as an electronic resource UR - http://www.tandfebooks.com/isbn/9780415873635 ER -