TY  - BOOK
AU  - Tyagi C.L.
AU  - Kumar Arun
TI  - Advertising management
SN  - 9788126903733
U1  - 659.1 TYA K 
PY  - 2004///
CY  - New Delhi
PB  - Atlantic Publishers and Distributors (P) Ltd, 
KW  - advertising ethics
KW  - future of advertising
N1  - Includes Bibliography
ER  -