TY  - GEN
AU  - Sarma, Sarmistha 
TI  - Consumer behavior / 
SN  - 9789389520002
U1  - 658.8342 SAR 
PY  - 2019///.
CY  - New Delhi : 
PB  - I.K. International Pvt. Ltd., 
KW  - Motivation research (Marketing)
KW  - Consumer behavior
KW  - Marketing
N1  - Includes index
ER  -