TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management 
SN  - 8120320832
U1  - 658.8 KOT  
PY  - 2004///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Marketing -- Management
KW  - Marketing
KW  - Marketing Strategy
KW  - Marketing Programs
ER  -