TY  - GEN
AU  - Chunawall,S.A.
AU  - Kumar,K.J.
AU  - Sethia,K.C.
TI  - Advertising theory and practice 
SN  - 9788184884470 
U1  - 659.101  CHU 
PY  - 2001///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Advertising
ER  -