TY  - BOOK
AU  - Kotler,Philip (et al........)
AU  - Keller,Kevin Lane
AU  - Koshy,Abraham
AU  - Jha,Mithileshwar
TI  - Marketing management: a south ssian perspective
SN  - 9788131716830
U1  - 658.8 KOT K 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  -  Internet marketing
KW  - Channel decision management
KW  - Consumer behavior
N1  - Includes Index
ER  -