TY  - BOOK
AU  - Cron,William L.
AU  -  DeCarlo,Thomas E.
TI  - Sales management : concepts and cases
SN  -  9788126526383
U1  - 658.81 CRO D 
PY  - 2010///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Sales management
KW  - Sales management -- Case studies
N1  - Includes index
ER  -