TY - GEN AU - Kotler,Philip AU - Keller,Kevinlane AU - Koshy,Abraham AU - Jha,Mithileshwar TI - Marketing management SN - 9788131767160 U1 - 658.8 KOT K PY - 2012/// CY - New Delhi : PB - Pearson, KW - Marketing management KW - Marketing strategies - plans KW - Marketing insight ER -