TY  - GEN
AU  - Ramaswamy,V.S.
AU  - Namakumari ,S.
TI  - Marketing management
SN  - 0000230637299
U1  - 658.8 RAM N  
PY  - 2009///
CY  - New Delhi : 
PB  - Macmillan Publishers India Ltd., 
KW  - Marketing environment
KW  - Consumers - selecting marketing
ER  -