TY  - BOOK
AU  - Kotler Philip (et al...........)
AU  - Armstrong Gary
AU  - Agnihotri Prafulla Y.
AU  - Haque Ehsan Ul
TI  - Principles of marketing: a south asian perspective
SN  - 9788131731017
U1  - 658.009 KOT A 
PY  - 2010///
CY  - New Delhi
PB  - Pearson Education Inc
KW  - Rural marketing
KW  - Extending marketing
N1  - Includes Index
ER  -