TY  - BOOK
AU  - U C Mathur
TI  - Rural marketing : text and cases
SN  - 9788174466402
U1  - 658.8173MAT 
PY  - 2008///
CY  - [New Delhi]
PB  -  Excel Books
KW  -  India -- Rural conditions
KW  -  Target marketing -- India.
KW  - Consumer behavior -- India
N1  - include index
ER  -