TY  - BOOK
AU  - sanal kumar velayudhan
TI  - Rural marketing : targeting the non-urban consumer
SN  - 780761935889
U1  - 743665881734VEL 
PY  - 2009///
CY  - Los Angeles
PB  -  Response Books
KW  - Marketing -- India
KW  - Consumer behavior -- India
KW  - India -- Rural conditions
KW  - BUSINESS & ECONOMICS -- Marketing -- General
KW  - BUSINESS & ECONOMICS -- Distribution
N1  - include index
ER  -