TY  - BOOK
AU  - Lewis Alan 
AU  - McKone Dan
TI  - Edge strategy : a new mindset for profitable growth 
SN  - 9781633690172
U1  - 658.4012 LEW M 
PY  - 2016///
CY  - Boston, Massachusetts : 
PB  - Harvard Business Review Press
KW  - Strategic planning
KW  - Strategic planning.     Marketing
KW  - Management
N1  - Includes index
ER  -