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Marketing management : planning, implementation and control / V.S. Ramaswamy and S. Namakumari

by Ramaswamy, V.S | Namakumari, S.

Edition: 3rd editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Macmillan India Limited, 2002Availability: Items available for loan: Mysore University Main Library (2) Call number: 658.8 RAM N, ...
Marketing management; global perspective indian context V.S.Ramaswamy

by Ramaswamy, V.S | Namakumari S.

Edition: 4th ed. Language: English Publication details: New Delhi : MacMillan Publishers India Ltd. 2009Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 RAM N, Dr.B.R. Ambedkar Post Graduate Centre (2) Call number: 658.8 RAM N, .., Bahadur Institute of Mgmt Sciences (1) Call number: 658.8 RAM N.
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