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Marketing research :

Boyd, Harper W.

Marketing research : text and cases Harper W. Boyd, Ralph Westfall, Stanley F. Stasch - 7th edition - New Delhi : All India Traveller Bookseller, 1990. - xv, 816p. ; 22 cm.

ISBN: 8185386161

Subjects--Index Terms: Marketing research

Dewey Class. No.: 658.83

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