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Marketing concepts for libraries and information services /

De Saez, Eileen Elliott

Marketing concepts for libraries and information services / Eileen Elliott, De Saez - 2nd edition - London : Facet Publishing, 2002. - xiii, 224 p. ; 22 cm.

Includes index.

ISBN: 1856044262

Subjects--Topical Terms:
Libraries marketing
Information services marketing
Advertising information services

Dewey Class. No.: 025.2 DES

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