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Marketing management

Saxena, Rajan

Marketing management Rajan Saxena, - 4th edition - New Delhi : Tata McGraw Hill Education Private Limited, 2012. - xxix, 883p. ; 23 cm.

ISBN: 9780070144910

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing environment Advertising management Rural marketing

Dewey Class. No.: 658.8SAX

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