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Legends in marketing Naresh K. Malhotra

Malhotra, Naresh K.

Legends in marketing Naresh K. Malhotra Naresh K. Malhotra ; edited by James Agarwal ; Series editor Jagdish N. Sheth - New Delhi : SAGE Publications India Pvt. Ltd., 2011 - 1 v. (lii, 269 p. ) ; 24 cm.

Vol 1 : Research methodology conjoint analysis, multidimensional scaling, and related techniques

ISBN: 9788132105176

Subjects--Topical Terms:
Marketing research

Subjects--Index Terms: Marketing

Dewey Class. No.: 658.80092 MAL A.1

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