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Customer relationship management;

Shainesh G

Customer relationship management; a strategic perspective G Shainesh; Jagdish N Sheth. - Chennai , India: Macmillan Publishers India Limited, 2006. - xii, 198 p; 22 cm.

Includes Index.

ISBN: 1403928622 9781403928627

Subjects--Index Terms: Relationship building - a process. Market shares.

Dewey Class. No.: 658.812 SHA S

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