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Managing Indian brands;

Kumar S Ramesh

Managing Indian brands; marketing concepts and strategies S Ramesh Kumar - 2nd ed. - Noida : Vikas Publishing House Pvt Ltd, 2002. - xi, 356 p. ; 24 cm.

Includes Index.

ISBN: 9788125913085

Subjects--Index Terms: Contemporary issues in marketing Consumer behaviour

Dewey Class. No.: 658.827 KUM

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