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Services marketing

Lovelock, Christopher

Services marketing Christopher Lovelock ; I. Jochen Wirtz and Jayanta Chatterjee - 7th Ed. - New Delhi : Pearson, 2011. - xxi, 683 p. ; 23 cm.

Include index

ISBN: 9788131759394

Subjects--Topical Terms:
Marketing services

Subjects--Index Terms: Customer interface

Dewey Class. No.: 658.8 LOV W

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