Marketing management :
Mullins, John W.
Marketing management : a strategic decision-making approach - Boston, Mass. McGraw-Hill, 2005. - xxiv, 520 pages : illustrations ; 26 cm.
9780071111690
Marketing -- Management.
Marketing management : a strategic decision-making approach - Boston, Mass. McGraw-Hill, 2005. - xxiv, 520 pages : illustrations ; 26 cm.
9780071111690
Marketing -- Management.