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Brand harmony : achieving dynamic results by orchestrating your customer's total experience

YASTROW STEVE

Brand harmony : achieving dynamic results by orchestrating your customer's total experience Steve Yastrow - New York, N.Y. : Tom Peters Company Press,; 2003. - 160 p 24 cm.

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ISBN: 9788177221770

Subjects--Topical Terms:
Brand name products.
Business names.
Marketing.

Dewey Class. No.: 658.827 YAS

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