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Business to business marketing : analysis & practice in a dynamic environment

Robert P Vitale

Business to business marketing : analysis & practice in a dynamic environment Robert P Vitale - Mason, Ohio : South-Western/Thomas Learning, 2002. - xxiii, 534 p , ill. 26 cm.

include index

ISBN: 9789812406071

Subjects--Topical Terms:
Marketing.
Industrial marketing.
Marketing industriel.

Dewey Class. No.: 658.803VIT

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