Marketing management / (Record no. 141905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00549nam a2200193Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF025370 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110517s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CZI K |
| Edition number | 22nd ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Michael R. Czinkota |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Thomson South Western, |
| Date of publication, distribution, etc | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 597p. ; |
| Dimensions | 26 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management- Case studies |
| Topical term or geographic name as entry element | Marketing- Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotabe, Masaaki |
| 942 ## - | |
| Koha [default] item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 21 | 658.8 CZI K | 416314 | 19/10/2016 | 03/10/2016 | Books |