Handbook Of International Direct Marketing (Record no. 169629)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00456nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121101b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070844739 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dillon, John |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook Of International Direct Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Mcgraw-hill Book, |
| Date of publication, distribution, etc | 1976. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 428 p. |
| Dimensions | 22 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Adverstising, Direct-mail |
| Topical term or geographic name as entry element | Direct Selling |
| Topical term or geographic name as entry element | Export marketing |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 01/11/2012 | 658.8 | 238608 | 12/02/2011 | Books |