Marketing Immunity : Breaking Through Customer Resistance (Record no. 174722)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00502nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121020b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0870949497 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lazarus, George |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Immunity : Breaking Through Customer Resistance |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Illinois : |
| Name of publisher, distributor, etc | Dow Jones-irwin, |
| Date of publication, distribution, etc | 1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,184 p. |
| Dimensions | 22 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Immunity-management |
| Topical term or geographic name as entry element | Marketing management |
| Topical term or geographic name as entry element | Marketing Management-customer |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 20/10/2012 | 658.8 | 310468 | 12/02/2011 | Books |