Marketing in the new era : (Record no. 220478)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00584nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120124t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 817036633X |
| International Standard Book Number | 0803993838 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PAN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Panwar, J. S. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing in the new era : |
| Remainder of title | combating competition in a globalizing economy |
| Statement of responsibility, etc | J. S. Panwar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Response Books a Division of Sage Publications, |
| Date of publication, distribution, etc | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 277 p. ; |
| Dimensions | 24 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Globalization |
| Topical term or geographic name as entry element | Marketing--India |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 158126 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 158127 |
| -- | 158128 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 24/01/2012 | 658.8 PAN | 407352 | 12/02/2011 | Books |