International marketing management (Record no. 242293)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00555nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110406t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761939404 |
| Terms of availability | Rs.495.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 MAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mathura, U C |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing management |
| Statement of responsibility, etc | text and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage Publications |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 583 p. |
| Dimensions | 24cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Topical term or geographic name as entry element | International management |
| Topical term or geographic name as entry element | International marketing |
| Topical term or geographic name as entry element | International marketing management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 21112 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 21113 |
| -- | 21114 |
| -- | 21115 |
| -- | 21116 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 31/03/2011 | 658.848 MAT | BMS7382 | 06/04/2011 | Books |