Brand positioning : (Record no. 275307)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00442nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074624016 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 245 10 - TITLE STATEMENT | |
| Title | Brand positioning : |
| Remainder of title | strategies for competitive advantage |
| Statement of responsibility, etc | Subroto Sengupta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw-Hill Publishing Company Limited, |
| Date of publication, distribution, etc | 1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 299p. ; |
| Dimensions | 21 cm. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| Uncontrolled term | Product management |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 109921 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| PG Center Hassan | PG Center Hassan | 19/10/2011 | 658.827SEN | PGH2690 | 19/10/2011 | Books |