Advertising and corporate communication (Record no. 353320)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00487pam a2200181a 44500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789380836249 |
| 041 ## - | |
| Language code of text/sound track or separate title | eng |
| 082 ## - | |
| Classification number | 659.112 WIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Winterson, David |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and corporate communication |
| Statement of responsibility, etc | David Winterson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Centrum Press |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 303p. |
| Dimensions | 22 cm. |
| 650 ## - | |
| Topical term or geographic name as entry element | Marketing association |
| Topical term or geographic name as entry element | Media Planning |
| Topical term or geographic name as entry element | Telivision advertisement |
| Topical term or geographic name as entry element | Journalism |
| 365 ## - | |
| -- | Rs. 995.00 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 25/07/2012 | 995.00 | 659.112 WIN | 444438 | 25/07/2012 | Books | The Standard Book Company |