Encyclopaedia of advertising, public relations and marketing communication (Record no. 375713)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00526nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126137497 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.203 TIW 1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tiwari, Ramakant |
| 245 10 - TITLE STATEMENT | |
| Title | Encyclopaedia of advertising, public relations and marketing communication |
| Statement of responsibility, etc | Ramakant Tiwari |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi, India : |
| Name of publisher, distributor, etc | Anmol Publications, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 3 v. (viii, 883 p.) ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Public relations |
| Uncontrolled term | Communication in marketing |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Encyclopedia | Mysore University Main Library | Mysore University Main Library | 16/10/2012 | 659.203 TIW 1 | 436000 | 16/10/2012 | Books | ||||
| Encyclopedia | Mysore University Main Library | Mysore University Main Library | 16/10/2012 | 659.203 TIW 2 | 436001 | 16/10/2012 | Books | ||||
| Encyclopedia | Mysore University Main Library | Mysore University Main Library | 16/10/2012 | 659.203 TIW 3 | 436002 | 16/10/2012 | Books |