Marketing myopia / (Record no. 380581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00429nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130124b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422126011 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 LEV |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levitt, Theodore, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing myopia / |
| Statement of responsibility, etc | Theodore Levitt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Harvard Business Press, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 90 p. ; |
| Dimensions | 17 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Topical term or geographic name as entry element | Customer relations. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 04/09/2012 | 111.10 | 658.8 LEV | 457885 | 09/11/2012 | Books |