Marketing (Record no. 397682)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00592nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070151567 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8ETZ |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | Michael J. Etzel, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw Hill Education Private Limited, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 880p. ; |
| Dimensions | 24 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product planning |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| Uncontrolled term | Price determination |
| Uncontrolled term | Strategic marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| Personal name | Stanton, William J. |
| Personal name | Pandit, Ajay |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|
| PG Center Hassan | PG Center Hassan | 26/02/2013 | 658.8ETZ | PGH14968 | 26/02/2013 | Books | |||||
| SIR M V P G Center Mandya | SIR M V P G Center Mandya | 30/01/2015 | 1 | 658.8ETZ | PGM27568 | 06/02/2020 | Books | 26/12/2019 |