24 Brand mantras; (Record no. 401911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178299433 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KAP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapoor Jagdeep |
| 245 10 - TITLE STATEMENT | |
| Title | 24 Brand mantras; |
| Remainder of title | finding a place in the minds and hearts of consumers |
| Statement of responsibility, etc | Jagdeep Kapoor |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles : |
| Name of publisher, distributor, etc | Response Books, |
| Date of publication, distribution, etc | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 103 p. ; |
| Dimensions | 18 cm. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | brand name products |
| Uncontrolled term | customer relations |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 04/04/2013 | 658.827 KAP | SCC01055 | 04/04/2013 | Books |