Advertising : (Record no. 403465)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00450nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131714140 |
| Terms of availability | Rs. 635.00 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | principles and practice |
| Statement of responsibility, etc | William Wells |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 592p. ill. ; |
| Dimensions | 24 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Planning |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Media |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| Personal name | Burnett, John |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 17/04/2013 | 659.1 WEL | UGL189089 | 17/04/2013 | Books | ||||
| University Graduate Library | University Graduate Library | 19/03/2015 | 659.1 WEL | UGL193443 | 19/03/2015 | Books |