Foundations of advertising : (Record no. 403697)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00511nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184882001 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla, S.A. |
| 245 10 - TITLE STATEMENT | |
| Title | Foundations of advertising : |
| Remainder of title | theory and practice |
| Statement of responsibility, etc | S.A. Chunawalla |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th revised edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai : |
| Name of publisher, distributor, etc | Himalaya Publishing House, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 744p. ; |
| Dimensions | 26 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| Topical term or geographic name as entry element | Advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Foundations of advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sethia, K.C. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 19/04/2013 | 659.1 CHU.S | UGL189775 | 19/04/2013 | Books |