The complete advertising and marketing handbook (Record no. 425254)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00436nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8186852182 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lewis, Herschell Gordon |
| 245 14 - TITLE STATEMENT | |
| Title | The complete advertising and marketing handbook |
| Remainder of title | your twenty-first century advertising and marketing manual is available right now |
| Statement of responsibility, etc | Herschell Gordon Lewis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai : |
| Name of publisher, distributor, etc | East West Books, |
| Date of publication, distribution, etc | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 293p. ; |
| Dimensions | 22 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 26/12/2013 | 659.1 LEW | UGLY166737 | 26/12/2013 | Books |