Advertising and sales promotion (Record no. 442804)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00453nam a22001577a 4500 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng9788182811171 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 DAT D |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Debrajdatta |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and sales promotion |
| Statement of responsibility, etc | Debrajdatta and Mahuadatta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi : |
| Name of publisher, distributor, etc | Vrinda publications, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,693 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Focus of marketing |
| Uncontrolled term | Types of Market Structure |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahuadatta |
| Relator term | -jt.aut. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 21/10/2014 | 659.1 DAT D | UGL192274 | 21/10/2014 | Books |