Strategic marketing management : Text and cases. (Record no. 462622)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00346nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781403931009 |
| 041 ## - | |
| Language code of text/sound track or separate title | Eng |
| 082 ## - | |
| Classification number | 658.4012 MAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mathur U C |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management : Text and cases. |
| Statement of responsibility, etc | U C Mathur |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi : |
| Name of publisher, distributor, etc | :Macmillan, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 296 p : |
| Other physical details | 22 cm |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 02/02/2016 | 658.4012 MAT | BMS07060 | 02/02/2016 | Books |