Wellcome

Tourism-marketing performance metrics and usefulness auditing of destination websites (Record no. 524420)

MARC details
000 -LEADER
fixed length control field 04042nam a2200469Ia 4500
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control field bslw07949051
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control field UtOrBLW
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control field 20200709141832.0
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fixed length control field m d
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111027s2010 enka o 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781849509015 (electronic bk.) :
Terms of availability �62.95 ; �89.95 ; $114.95
040 ## -
-- UtOrBLW
-- UtOrBLW
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
-- G155.A1
-- T68 2010
072 #7 -
-- KNSG
-- bicssc
-- KNSH
-- bicssc
-- BUS081000
-- bisacsh
-- BUS090010
-- bisacsh
-- SOC024000
-- bisacsh
080 ## -
-- 338.48
082 04 -
Classification number 338.4791
-- 23
245 00 - TITLE STATEMENT
Title Tourism-marketing performance metrics and usefulness auditing of destination websites
Statement of responsibility, etc edited by Arch G. Woodside.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Bingley, U.K. :
Name of publisher, distributor, etc Emerald,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xiv, 163 p.) :
Other physical details ill.
505 0# -
Formatted contents note Tourism advertising and marketing performance metrics / Arch G. Woodside -- Information usefulness auditing of tourism destination websites : assessing Los Angeles, San Diego, and San Francisco's performance / Carlynn Woolsey -- Six drivers for high-user satisfaction of tourism websites : performance auditing of Maine, Massachusetts, and New York's direct marketing strategies / Kathleen J. Duggan and Jill Lang -- Are tourism websites useful for travelers? : applying an information audit rubric for Mediterranean tourism destination websites / Lauren M. Fryc -- Performance auditing of tourism websites : France, Spain, and Portugal / Patricia Canals -- Usefulness of government and private destination websites / Christopher P. Dion, Arch G. Woodside -- Consumer-generated advertisements : examining and creating executions for Starbucks and Chipotle commercials / Aim�e C. Kaandorp -- Toward a behavioral theory of government-firm relationship behavior : thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry / Songshan (Sam) Huang.
650 #7 -
Topical term or geographic name as entry element Business & Economics
Topical term or geographic name as entry element Business & Economics
Topical term or geographic name as entry element Social Science
Topical term or geographic name as entry element Tourism industry.
Topical term or geographic name as entry element Hospitality industry.
Topical term or geographic name as entry element Tourism
Topical term or geographic name as entry element Tourism
Topical term or geographic name as entry element Tourism
700 1# -
Personal name Woodside, Arch G.
856 40 -
Uniform Resource Identifier https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173(2010)4
245 00 - TITLE STATEMENT
-- [electronic resource] /
490 1# -
-- Advances in culture, tourism and hospitality research,
-- 1871-3173 ;
-- v. 4
520 ## -
-- This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.
588 0# -
-- Print version record
650 #7 -
-- Industries
-- Hospitality, Travel & Tourism.
-- bisacsh
-- E-Commerce / Internet Marketing.
-- bisacsh
-- Research.
-- bisacsh
-- bicssc
-- bicssc
-- Marketing.
-- Computer network resources
-- Auditing.
-- Social aspects.
776 1# -
-- 9781849509008
830 #0 -
-- Advances in culture, tourism and hospitality research ;
-- v. 4.
913 ## -
-- Oct2011
Holdings
Withdrawn status Lost status Damaged status Home library Current library Date acquired Total Checkouts Barcode Date last seen Koha item type
      Mysore University Main Library Mysore University Main Library 09/07/2020   EBEP588 09/07/2020 Ebooks

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