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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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111027s2010 enka o 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781849509015 (electronic bk.) : |
Terms of availability |
�62.95 ; �89.95 ; $114.95 |
040 ## - |
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UtOrBLW |
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UtOrBLW |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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G155.A1 |
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T68 2010 |
072 #7 - |
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KNSG |
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bicssc |
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KNSH |
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BUS081000 |
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BUS090010 |
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SOC024000 |
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bisacsh |
080 ## - |
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338.48 |
082 04 - |
Classification number |
338.4791 |
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23 |
245 00 - TITLE STATEMENT |
Title |
Tourism-marketing performance metrics and usefulness auditing of destination websites |
Statement of responsibility, etc |
edited by Arch G. Woodside. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Bingley, U.K. : |
Name of publisher, distributor, etc |
Emerald, |
Date of publication, distribution, etc |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (xiv, 163 p.) : |
Other physical details |
ill. |
505 0# - |
Formatted contents note |
Tourism advertising and marketing performance metrics / Arch G. Woodside -- Information usefulness auditing of tourism destination websites : assessing Los Angeles, San Diego, and San Francisco's performance / Carlynn Woolsey -- Six drivers for high-user satisfaction of tourism websites : performance auditing of Maine, Massachusetts, and New York's direct marketing strategies / Kathleen J. Duggan and Jill Lang -- Are tourism websites useful for travelers? : applying an information audit rubric for Mediterranean tourism destination websites / Lauren M. Fryc -- Performance auditing of tourism websites : France, Spain, and Portugal / Patricia Canals -- Usefulness of government and private destination websites / Christopher P. Dion, Arch G. Woodside -- Consumer-generated advertisements : examining and creating executions for Starbucks and Chipotle commercials / Aim�e C. Kaandorp -- Toward a behavioral theory of government-firm relationship behavior : thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry / Songshan (Sam) Huang. |
650 #7 - |
Topical term or geographic name as entry element |
Business & Economics |
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Topical term or geographic name as entry element |
Business & Economics |
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Topical term or geographic name as entry element |
Social Science |
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Topical term or geographic name as entry element |
Tourism industry. |
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Topical term or geographic name as entry element |
Hospitality industry. |
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Topical term or geographic name as entry element |
Tourism |
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Topical term or geographic name as entry element |
Tourism |
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Topical term or geographic name as entry element |
Tourism |
700 1# - |
Personal name |
Woodside, Arch G. |
856 40 - |
Uniform Resource Identifier |
https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173(2010)4 |
245 00 - TITLE STATEMENT |
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[electronic resource] / |
490 1# - |
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Advances in culture, tourism and hospitality research, |
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1871-3173 ; |
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v. 4 |
520 ## - |
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This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships. |
588 0# - |
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Print version record |
650 #7 - |
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Industries |
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Hospitality, Travel & Tourism. |
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E-Commerce / Internet Marketing. |
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Research. |
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bicssc |
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Marketing. |
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Computer network resources |
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Auditing. |
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Social aspects. |
776 1# - |
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9781849509008 |
830 #0 - |
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Advances in culture, tourism and hospitality research ; |
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v. 4. |
913 ## - |
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Oct2011 |