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03425cam a2200469Mu 4500 |
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9781351055109 |
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20211012162433.0 |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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180818s2018 xx o 000 0 eng d |
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OCoLC-P |
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eng |
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OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781351055093 |
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| International Standard Book Number |
1351055097 |
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9781351055079 |
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1351055070 |
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9781138483378 (hbk.) |
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| International Standard Book Number |
9781351055109 |
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| International Standard Book Number |
1351055100 |
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10.4324/9781351055109 |
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doi |
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(OCoLC)1048794703 |
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(OCoLC-P)1048794703 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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HF5415 |
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.B429325 2019 |
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| Classification number |
658.15224 |
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23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Bennett, Roger. |
| 245 10 - TITLE STATEMENT |
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| Title |
Nonprofit Marketing and Fundraising |
| Remainder of title |
A Research Overview. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Milton : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (118 p.). |
| 500 ## - GENERAL NOTE |
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| General note |
Description based upon print version of record. |
| 505 0# - |
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| Formatted contents note |
Cover; Title; Copyright; Contents; Preface; 1 Introduction; 2 Frameworks and foundations; 3 Fundraising in theory and practice; 4 Fundraising today and tomorrow; 5 Conclusion, reflections and opportunities for future research; Index |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Nonprofit Organizations & Charities. |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General. |
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| Uniform Resource Identifier |
https://www.taylorfrancis.com/books/9781351055109 |
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| Uniform Resource Identifier |
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 245 10 - TITLE STATEMENT |
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[electronic resource] : |
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text |
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rdacontent |
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computer |
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rdamedia |
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online resource |
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rdacarrier |
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State of the Art in Business Research Ser. |
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Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising.Chapters within the book cover, inter alia:criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions 'why people donate' and 'what characteristics describe the "giving type"'?'theories of giving' and of donor retention, including foundational research relating to nonprofit relationship marketing;charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field. |
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OCLC-licensed vendor bibliographic record. |
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bisacsh |
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bisacsh |
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Click here to view. |
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OCLC metadata license agreement |
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Taylor & Francis |
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TAFR |
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9781351055109 |
