Innovation In Marketing : New Perspectives For Profit And Growth Theodore Levitt
Material type: TextLanguage: English Publication details: New York : Mcgraw-hill Book, 1962Description: vii, 253 p. ; 22 cmSubject(s): Customers And Businessmen | Management-marketing And Distribution | Marketing-innovationDDC classification: 658.8 LEVItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Mysore University Main Library | 658.8 LEV (Browse shelf (Opens below)) | Available | 008814 |
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Includes index
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