Innovation in marketing : new perspectives for profit and growth / Theodore Levitt
Material type: TextLanguage: English Publication details: New York : McGraw-Hill Book Company, Inc., 1962Description: vii, 253 p. ; 24 cmSubject(s): MarketingDDC classification: 658.8 LEVItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Mysore University Main Library | 658.8 LEV (Browse shelf (Opens below)) | Available | 032700 |
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Includes index.
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