Wellcome

Promotional strategy / James F. Engel, Martin R. Warshaw, Hugh G. Wales

By: Engel, James FContributor(s): Warshaw, Martin R | Wales, Hugh GMaterial type: TextTextLanguage: English Publication details: Homewood : Richard D. Irwin, Inc., 1967Description: xiii, 665 p. ; 24 cmSubject(s): Advertising | Marketing | Marketing--ManagementDDC classification: 658.82 ENG
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
658.82 ENG (Browse shelf (Opens below)) Available 128555

Includes index.

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