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Harvard business review on strategic sales management. Harvard Business School Publishing Corporation.

Contributor(s): Harvard Business School Publishing CorporationMaterial type: TextTextLanguage: English Series: The Harvard business review paperback seriesPublication details: Boston, Mass. : Harvard Business School, 2007Description: vii, 197 p. : ill. ; 21 cmISBN: 9781422114926; 1422114929 Other title: Strategic sales managementSubject(s): Sales management | Sales managementDDC classification: 658.81 HAR
Contents:
How right should the customer be? / Erin Anderson and Vincent Onyemah -- Ending the war between sales and marketing / Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer -- Understanding what your sales manager is up against / Barry Trailer and Jim Dickie -- Better sales networks / Tuba Üstüner and David Godes -- Leading change from the top line: an interview with Fred Hassan / Thomas A. Stewart and David Champion -- The sales learning curve / Mark Leslie and Charles A. Holloway -- The ultimately accountable job: leading today's sales organization / Jerome A. Colletti and Mary S. Fiss.
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Based on the July-August 2006 special issue of the Harvard business review.

Includes index.

How right should the customer be? / Erin Anderson and Vincent Onyemah -- Ending the war between sales and marketing / Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer -- Understanding what your sales manager is up against / Barry Trailer and Jim Dickie -- Better sales networks / Tuba Üstüner and David Godes -- Leading change from the top line: an interview with Fred Hassan / Thomas A. Stewart and David Champion -- The sales learning curve / Mark Leslie and Charles A. Holloway -- The ultimately accountable job: leading today's sales organization / Jerome A. Colletti and Mary S. Fiss.

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